Home / Word News / Why M&S's website isn't delivering on sales | Nils Pratley

Why M&S's website isn't delivering on sales | Nils Pratley

Massive investment hasn’t brought Marks & Spencer’s online operation up to speed with rivals – or with what customers expect

Nobody expected Christmas trading miracles from Marks & Spencer, but surely chief executive Steve Rowe would be able to unveil some juicy figures for the online operation.

Didn’t M&S, under predecessor Marc Bolland, go through agonies to build its expensive distribution centre at Castle Donington – the one with nine miles of hanging garments? Wasn’t the website revamped to relegate the magazine-style fluff and make it sell more stuff? Aren’t clothing retailers constantly telling us that the “channel shift” to online continues to accelerate?

Continue reading…

About admin

Check Also

Carillion crisis: Suppliers fear 'domino effect' of collapse – business live

Building industry warns that ‘innocent victims’ could suffer from Carillion’s collapse Latest: Interserve denies being …

Leave a Reply

Your email address will not be published. Required fields are marked *