With so much focus on box office collections these days, the makers are pushing the boundaries and trying to extract as much profit as possible. They not only sell their film at a higher rate, but also tell the exhibitors to price the tickets exorbitantly, especially when it comes to massive releases like Baahubali 2: The Conclusion, Sultan, Jab Harry Met Sejal and so on. A few years ago, tickets would be sold at Rs 150. But now, Rs 300 is a norm in big multiplexes over the first weekend. In fact, you should not be shocked to find tickets selling at rates above Rs 1000 too. As we revealed to you earlier this week, the costliest ticket for Shah Rukh Khan’s Jab Harry Met Sejal is Rs 2400 at PVR Director’s Cut, Ambience in Delhi. But that’s not the only film with such a high ticket cost. We have seen Prabhas’ Baahubali 2, Ranbir Kapoor’s Ae Dil Hai Mushkil, Salman Khan’s Sultan and Tubelight, SRK’s Raees and several other movies charge exorbitant rates in a few select multiplex chains.
PVR Director’s Cut is the premium most theatre in India and you will see the costliest tickets there. So we decided to compile a list of the costliest tickets that we have seen till date at this particular theatre. (ALSO READ – Shah Rukh Khan’s Jab Harry Met Sejal has already equalled THIS record set by Prabhas’ Baahubali 2: The Conclusion – read details)
Here’s our list:
# Jab Harry Met Sejal
As we told you above, the costliest ticket for Shah Rukh Khan and Anushka’s upcoming film is Rs 2400, which is the highest amount being paid to watch a Bollywood film in India yet…
# Baahubali 2: The Conclusion
Similar to Jab Harry Met Sejal, Baahubali 2‘s ticket prices at PVR Director’s Cut were also priced at Rs 2400. So these two movies have had the costliest tickets in Indian history till now…
# Ae Dil Hai Mushkil
Till last year, Ranbir Kapoor’s Ae Dil Hai Mushkil held the record for the costliest ticket ever. Each ticket for the movie was priced at Rs 2200 during Diwali last year.
Salman Khan’s Sultan comes in the third place in this category. The film’s ticket was sold at Rs 1800 at the theatre.
# Raees, Tubelight
Shah Rukh Khan’s Raees and Salman Khan’s Tubelight also had very costly tickets at PVR Director’s Cut, reportedly, Rs 1500 for a ticket.
With such exorbitant prices, we called up trade experts to know what they thought about this phenomena and to know the effect it has on a movies. Exhibitor and distributor, Akshaye Rathi mentioned to us earlier, “These ticket prices also include the charges of the premium services that the multiplexes provide to you. So don’t be surprised to see such high prices, but then again, there will be other cinemas that will provide you with a cheaper option. However, having said that, this exorbitant pricing is not for milking the audience but for maximising the profit before piracy kicks in. Rs 900 per ticket plus popcorn, coke and conveyance is too much to spend for a few people. But having said that, the people who want to see the film, will watch it.” (ALSO READ – Movie this week: Jab Harry Met Sejal)
Editor of Super Cinema, Amul Mohan had also told us earlier, “Now-a-days, it is a norm for the multiplexes to hike the prices (during the release of such a big film). They want to cash in on these big films, so that’s why you see these crazy big numbers. It is not something that would affect a movie. If a person is waiting to see a movie since a very long time, they would probably want to spend Rs 1000 on a ticket for a big film, rather than a smaller film.”
What do you guys have to say about the exorbitant price of tickets for the big releases in multiplexes? Share with us your thoughts in the comments section below! Also stay tuned to BollywoodLife as we get you all the latest updates about Jab Harry Met Sejal here…